"I think of brands as business ideas that have achieved cultural influence. Big brands influence culture in a big way, small brands in a small way."

Sustainable Consumerism By Chris Riley. This is a transcript of a presentation delivered at the Metropolis Design Conference in San Francisco, February 2001. The article was first published in 2001 in Emigre 59

"Computer technology provides opportunities for more specialization as well as integration. Today, less peripheral knowledge and skills are required to master a particular niche. For instance, a type designer is no longer required to be a creative mind as well as a skilled punch cutter."

Ambition/Fear By Zuzana Licko and Rudy VanderLans, This article was first published in 1989 in Emigre 11.